Hey chess;

I agree with you in the fact that most of the time most people wont keep it on the same pattern. And I thought that was the case. Only last week I walked into a store caught a glimps of the war on this kinda low end JVC plasma ($6300 cdn). When it went into commercial I saw a ever so faint black outline of what looks like the CNN logo in the corner. I looked over my shoulder as the owner was shaking his head saying "I wished I wasnt watching the war on this set ... for the last 3-4 weeks. I never changed the channel and left it there day in and day out from 8am to 10pm" He said the set wasnt a new one but he never had that problem before.