I can understand that - but I think they'd like to move to this new standard over the next few years.
It's been argued a lot that CD prices should go down. There have even been court orders over it, where they have been found to have been fixing prices to keep them up. If CDs are only supposed to cost $4-$9, it's hard to imagine that a SACD or DVD-A should cost $35.
Going by that - assuming my collection were all 15 track CDs, my music collection over the last two years at $35/CD would cost me over $2000. That's over twice what I spent on my hi-fi..
If they try to push this standard in the future, at these prices, they'll have a hard time getting anyone to adopt it. Or, very technically inclined people will find out how to rip a perfect digital copy of them, and the suing will break loose all over again.
