I'd agree that the site could use a little face lift. Nothing major, but it is awfully text heavy. Especially on the main home page. A few more graphic based images/text boxes could spruce things up a bit. Done right, a graphic image can look very nice, and still be a very small size file - so load times wouldn't suffer too much.

I do like the clean, straight forward look of the site though.

I also agree that the "store" and "products" areas should be combined into one. It seems very redundant.