People will always find a way to justify stealing their entertainment. At work, a guy who burns movies says, "But I'm a college student, and I'm saving for a house. Plus, the movies aren't even that good. They're not worth what they charge." And yet not watching them doesn't seem to be an option. Stealing sends a less clear message to the creators. It says, "I want them, but I don't want to pay for them. Find ways to make me pay." If we want better content, let's show an actual lack of demand for what they're pushing.