The x series look to be pretty new. Couldn't find any real reviews but they look interesting. Configuration-wise, x-sls ~ M40, x-ls ~ M3.

All the speakers seem to have slightly deeper bass response than the corresponding Axioms, but if you have a decent sub I don't think that matters so much. If you're listening to music without a sub, the x-sls speakers might be preferable (I really like my M40s) although it totally depends on how good the midrange and treble are and you need real reviews or A/B listening yourself to tell that.

I found an audioholics "intro" with some pics :

audioholics


M60ti, VP180, QS8, M2ti, EP500, PC-Plus 20-39
M5HP, M40ti, Sierra-1
LFR1100 active, ADA1500-4 and -8