Their website says the following:
Acoustic Calibration
At Home Concepts we use highly sophisticated calibrating devices to produce the perfect balance of sound throughout your home. Acoustically calibrating your home theatre system is one of the most important parts of developing a mind blowing home theatre experience. By calibrating your home theatre system to produce the proper sound for the placement of your speakers, whether they are in cabinets, in walls or on stands, properly adjusting the levels of these speakers can produce a much more enjoyable experience. Without calibrating your system there can be peaks and valleys in your sound waves producing dead and live areas in the room. The dead areas will cause the person in that area to be removed from the movie and the person in the peak areas to develop listening fatigue. So when you decide to design and develop your home theatre system make sure you ask us about calibrating your system!
The only value-added part that I see is what I've highlighted in bold. Now how do you think they are going to accomplish this?
