Quote:
consumers will create a user profile on BD-Live--accessible via their network-connected Blu-ray player--or via the internet at http://www.sonyrewards.com/bluray . Club members earn points by registering their Sony Blu-ray High-Def movies when connected to BD-Live. Once the title is registered, the user´s Sony Rewards account balance will be automatically credited.


Wow, sounds like that will work great for netflix!

-David