An add-on drive for the 360 wouldn't be appealing to me at all. Is it even possible to get the new sound formats out of the 360's HDMI port? And yeah, it's too loud. My PS3 gets loud, too, but not as loud if I prop the door open with a Blu-ray case, which is what I've been doing. I think the only way Blu-ray on the 360 would be attractive for me is with a brand new 360 with Blu-ray drive included and a redesigned audio path. Even then, the PS3's playback would probably still trump it. Still, at least people will have an option, even if it's not an ideal one.
