I've been there a couple times. I like to dive in Cozumel and the ferry dock is in Playa. It’s a pretty convenient location. Close enough to Cancun for evening ‘activities’, just a hop from Akumal for one of the best snorkeling pools in the world and not much further to Tulum where as far as I’m concerned, has one of the most beautiful beaches in the world.
I’ve stayed at a couple different places on the beach. Both were nice. The Shangri-La Caribe was my favorite. There’s a great little tequila bar in town that’s a must. I always have breakfast at Café’ Tropical. Eat upstairs. The restaurant was built around a big tree. Plus, they have some nice light meals. You should go to Xcaret. Ya, it’s “touristy” but well worth it. Very cool. You can even swim with Dolphins there, which I’d also recommend doing. Coba is a pretty cool visit too.
