I think the quotes were in the wrong place. According to the text the sign says "Monster HDMI difference", showing the improvement you can get by using HDMI, perhaps with a cable from Monster. They are getting more careful, at least.

And yes I have been reviewing too many contracts and agreements, thank you for asking ;\)

M60ti, VP180, QS8, M2ti, EP500, PC-Plus 20-39
M5HP, M40ti, Sierra-1
LFR1100 active, ADA1500-4 and -8