When it comes to the dual formats(DVD and BR discs), it would seem the "movie-makers" might be doing quite the opposite of what the forum discussion here is recommending. I read somewhere recently that at least one of the studios (Paramount, I believe), was going to start introducing the Blu-Ray disc(new flicks) on its own well in advance of the standard DVD release. Obviously, to encourage, "just a little" those that don't have a BR player to go out and buy one.