I would doubt that people would associate Axiom speakers with AV123 just due to a switch to all aluminum woofers. HiVi(maker of AV and Swan woofers) makes many of their drivers sans dustcaps, as does Goldwood and some of Peerless's latest HD line. I would only consider a change in this regard if it improved the sound, otherwise it would be pointless.
AV123 actually sold Swan speakers at one point. They share similar 'technology' as well in their designs. I would consider there to be association between the two.
The point I am making is that change might not give the greatest first impression to some and dilutes the brand recognition that has been built over the years in their advertising - changing the "look" of the speaker to the direction that is associated with their competition.
