Try Insignia (Best Buy's house brand). Fast startup times, great blu ray picture quality. Decent (not the best, certainly, but very good) DVD upscaling (the Sony will likely do a better job at upscaling than any blu ray player in that price range ...).

Try checking out the NS-BRDVD3. It is a Blu Ray 2.0 player, with ethernet, Netflix, Pandora and CinemaNow (I know you said you didn't need these things, in which case, they will go unused).