The sound won't be any different but:

1. If I have to pay a bit more for some speaker wire my money might as well go to a company that I respect.

2. According to what I have heard here it is a very flexible wire, thats good.

3. Most important; it is not clear coated, I abore that stuff.

4. On the coolness scale I give it a 10.

Thats about as scientific as I wish to get about wire.

On the interconnects side Axiom's is more expensive than the Monster Cables at Futile Shop.

Getting to 2,000 posts; one year at a time vp160/qs8/qs4/SVS 2000/m60/Monolith 3x200 amp