I asked BlueJeans about this cable, seeing how I bought it from them. I gave them the specifics, all the ID numbers on the cable and that I'm currently sending my projector a 1080P/60 signal without issue, and will be moving to a 1080P/60:3D signal. I've always appreciated their no-BS approach to marketing rhetoric.
Here's the response:
"I believe the cable you currently have is a Tartan 24AWG HDMI cable. While that particular length (35’) would be outside of the high-speed certified length, there is no HDMI cable produced by any manufacturer (to my knowledge) that has a longer high-speed certification than 25’. However, the category certified length is more of a baseline guarantee, rather than a maximum usable length. So, the fact that the cable does support 1080p/60 doesn’t surprise me too much at all; the functional signal you have now wouldn’t be improved even if you were to find a cable Category-2 (high-speed) certified at this longer length."
