Yes, if you are not running an external amp you would need an 11 channel AVR.
I have the Axiom M3 ceiling speakers and have enjoyed them so far. There are others on this forum who think they are lacking. I've heard good things about the Paradigm ceiling speakers but I have not heard them personally.
LFR1100 VP180HP EP600 M3 In Ceiling x 4 M5OW M2 - Atmos rears ADA1500.5 M3 Outdoor Speakers ADA 1000.8