When I purchased my Hitachi form Ultimate Electronics, I was able to negotiate on the price big time. TV's have a huge mark up. I didn't get the deal of the century, but I didn't feel taken either.

M80's VP150 QS8's Earthquake SuperNova MKV-15
Integra DTR-7.4 Outlaw 755 Outlaw M200's Outlaw ICBM