I think when people first come on a website they like to see pictures--get a nice overview of the selection. Then, a simple click on the picture takes you to the wordy part. Once you know what you're looking for, words are good. At least for me, once I've narrowed my search down, I like to read as much info as I can.

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"Nothin' up my sleeve. . ." --Bullwinkle J. Moose