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#11315 - 05/24/03 01:37 AM How to make Axiomaudio.com a better site
Haoleb Offline
connoisseur

Registered: 09/25/02
Posts: 1488
Loc: Maine
Ok so i come to this place alot. why wouldnt i! but with the news that i heard axiom is only selling online, i think that this place needs a facelift. If i were a new customer that didnt know about axioms friendly faces and all the good stuff. I might be sceptical wouldnt you? I think it would be very intersting to see some stuff like, the axiom factory tour page, showing a step by step process of making the speakers and packaging etc. And what goes into the product, like the testing rooms and stuff. I dunno. but i think that would be pretty intersting.
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#11316 - 07/01/03 01:56 AM Re: How to make Axiomaudio.com a better site
Haoleb Offline
connoisseur

Registered: 09/25/02
Posts: 1488
Loc: Maine
ok.. maybe it was a bad idea. but i thought it was good! i always am intersted in seeing how things are made and how they work etc. id much rather look through a photo gallery of a factory in full tilt producing product than read through specs and stuff.
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#11317 - 07/01/03 02:07 AM Re: How to make Axiomaudio.com a better site
chesseroo Offline
connoisseur

Registered: 05/13/02
Posts: 4929
Loc: western canada
I like the idea of maybe seeing the staff photos, short factory tour pics (nothing too revealing of industry secrets) and the testing room (and the one at the NRC).
I do like the big popups of the new vinyl styles at least. Those little gifs were awful for looking at the larger colour.
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#11318 - 07/01/03 09:13 AM Re: How to make Axiomaudio.com a better site
chrono Offline
old hand

Registered: 06/24/03
Posts: 89
Loc: Toronto, ON
I think that the site could use a facelift.

It is very plain looking at the moment, and unfortunately it makes it alittle unprofessional looking. I think axiom would benifiet greatly from a nice sharp professionally designed website. A factory tour page would also be very nice.

When I was looking around at different speaker manufacturers sites, axiom seemed to be the least visually appealing. Sites that I thought were well designed included Paradigm, Amperion Audio, Dynaudio, and SVS.


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#11319 - 07/01/03 11:34 AM Re: How to make Axiomaudio.com a better site
Ken.C Online   content
shareholder in the making

Registered: 05/03/03
Posts: 17841
Loc: NoVA
I disagree. I think that Axiom's site is a very clean design, and it's easy to find and check out all of the products. Also, there's no Flash, etc, so it's quick to load and run. I find SVS's site in particular difficult to navigate; there are no really quick links to product info. You have to drill down about 4-5 levels to get specs.
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#11320 - 07/01/03 12:32 PM Re: How to make Axiomaudio.com a better site
BigWill Offline
connoisseur

Registered: 05/01/03
Posts: 1951
Loc: Corona, Calif. USA!!!
I wouldn't change the look of this site at all. So many others are dark, with high contrasting colors that make reading difficult (AVS Forum, Energy's website, etc...).

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#11321 - 07/01/03 12:48 PM Re: How to make Axiomaudio.com a better site
pmbuko Offline
shareholder in the making

Registered: 04/02/03
Posts: 16319
Loc: Leesburg, Virginia
I have to back you up on that one, Ken. As someone who has experience designing websites, it is very good practice to have a fast-loading site with the most frequently accessed information available 1 to 2 clicks away. In other words, a site should be wide and not deep.

Any whizz-bang stuff you have on a site should serve a purpose other than to make it look cool. The products (and reviews) here speak for themselves.
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#11322 - 07/01/03 01:09 PM Re: How to make Axiomaudio.com a better site
JasonG Offline
local

Registered: 04/29/02
Posts: 216
Loc: central Ohio
My only suggestion would be to combine the "Store" and "Our Products" pages into one page. I find it confusing to have somewhat different information on two pages, both of which appear to serve the same purpose.

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#11323 - 07/01/03 01:29 PM Re: How to make Axiomaudio.com a better site
sushi Offline
connoisseur

Registered: 02/09/03
Posts: 1490
Loc: Dallas, TX
I too agree that the Axiom web site is one of the easiest-to-navigate among manufacturer web sites in general. If I were to do anything to it, I would expose more of the well-hidden-but-well-known pages by linking them to the home or category-top pages.

I must say that, among the AV manufacturer sites, one of the worst designed sites is that of VMPS -- their contents are quite interesting (whether or not you agree with their claims), but boy... the site is highly disorganized and unprofessional!

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#11324 - 07/01/03 03:33 PM Re: How to make Axiomaudio.com a better site
chrono Offline
old hand

Registered: 06/24/03
Posts: 89
Loc: Toronto, ON
I guess I'm in the minority then with my opinion!

I do agree that the site is easy to navigate, and fast to load, but I still feel that you can retain these aspects with a more visually appealing design.

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