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Re: Why two Product Lines?
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Joined: Sep 2006
Posts: 1
newbie
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newbie
Joined: Sep 2006
Posts: 1 |
I believe this is intended to placate the stereo shops so that they don't have to price match with the big box stores. The box stores often price match, but if the model number is different, a stereo shop can avoid having to match the box store price.
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Re: Why two Product Lines?
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Joined: May 2002
Posts: 10,654
shareholder in the making
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shareholder in the making
Joined: May 2002
Posts: 10,654 |
Gum, welcome. Yes, what you point out is a major factor in the two-level distribution system.
-----------------------------------
Enjoy the music, not the equipment.
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Re: Why two Product Lines?
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Joined: May 2002
Posts: 1,177
connoisseur
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connoisseur
Joined: May 2002
Posts: 1,177 |
Yes, and for those of us at a retail level, it sucks having to deal with it.
Wolff Steel makes one line of gas fireplace, but markets them under two names - Napoleon & Continental. Except for the logs and a few trim options, they are identical. Same firebox, same burner, same warranty.
Napoleon is sold through specialty fireplace shops, and Continental is sold through heating contractors. Because the heating guys don't bear the overhead of a showroom, the Continental sells for about 20% less than it's twin brother.
The issue is that the logs in the Napoleon aren't 20% better. The same goes for Heatilator & Heat'n Glo. [/rant]
Shawn
Epic 80/600 + M3's + M3 Algonquins + M2 Computer + EP125 I think I'm developing an addiction.
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