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#343355 - 03/26/11 11:19 PM Gigantic Marketing Failures and Boondoggles Survey
Lampshade Offline
connoisseur

Registered: 11/08/05
Posts: 1195
Loc: Holbrook, MA
I should feel bad about this but yet, I feel so good.
Biggest Marketing Failure
Only one choice allowed


Votes accepted starting: 03/26/11 11:18 PM
You must vote before you can view the results of this poll.
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#343381 - 03/27/11 08:12 AM Re: Gigantic Marketing Failures and Boondoggles Survey [Re: Lampshade]
CatBrat Offline
axiomite

Registered: 08/05/09
Posts: 5998
Loc: Milky Way Galaxy
I think the current Coke is the old New Coke. They just slowly changed the recipe without telling anybody. I'm pretty sure of this because I used to love Coke, but hated Pepsi. Today I hate both of them because there is no "bite" to them. They both just taste like flavored sugar water.

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#343385 - 03/27/11 09:49 AM Re: Gigantic Marketing Failures and Boondoggles Survey [Re: CatBrat]
Adrian Offline
axiomite

Registered: 12/27/08
Posts: 6663
Loc: It's all about the location.
One of the worst marketing campaigns in recent memory was the "that thing got a hemi" a couple of years back when gas prices went through the roof, kinda totally backfired.
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#343398 - 03/27/11 01:06 PM Re: Gigantic Marketing Failures and Boondoggles Survey [Re: Adrian]
jakewash Offline
shareholder in the making

Registered: 12/26/03
Posts: 10400
Loc: Calgary, Alberta
Are we talking about Klaws from Marvel comics?
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#343412 - 03/27/11 05:27 PM Re: Gigantic Marketing Failures and Boondoggles Survey [Re: jakewash]
Da_Gimp_Pimp Offline
connoisseur

Registered: 06/23/07
Posts: 4071
Loc: Sitting down somewhere
I'm unaware of the issues surrounding all three choices. But, I do know what Adrian is talking about, and I concur.
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#343422 - 03/27/11 08:49 PM Re: Gigantic Marketing Failures and Boondoggles Survey [Re: Da_Gimp_Pimp]
Lampshade Offline
connoisseur

Registered: 11/08/05
Posts: 1195
Loc: Holbrook, MA
This was intended to be a thread to pick on Bob. But I have this to add about the New Coke recipe. I worked in a grocery store when it happened and this is what the coke delivery guy told me. They were going to reintroduce original Coke as a surprise later on anyway. But were taken aback at the furor and brought it back sooner.
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#343423 - 03/27/11 08:50 PM Re: Gigantic Marketing Failures and Boondoggles Survey [Re: Lampshade]
Lampshade Offline
connoisseur

Registered: 11/08/05
Posts: 1195
Loc: Holbrook, MA
I like to buy Cokes that a little deli gets from Mexico. Made with real sugar and in a glass bottle. Tastes so good.
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#343424 - 03/27/11 09:21 PM Re: Gigantic Marketing Failures and Boondoggles Survey [Re: Lampshade]
Ken.C Offline
shareholder in the making

Registered: 05/03/03
Posts: 17850
Loc: NoVA
Costco carries Mexican Coke, too.
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#343425 - 03/27/11 09:22 PM Re: Gigantic Marketing Failures and Boondoggles Survey [Re: Ken.C]
Lampshade Offline
connoisseur

Registered: 11/08/05
Posts: 1195
Loc: Holbrook, MA
good to know. expensive at the little deli
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#343451 - 03/28/11 08:34 AM Re: Gigantic Marketing Failures and Boondoggles Survey [Re: Lampshade]
Murph Offline
axiomite

Registered: 10/05/06
Posts: 6884
Loc: PEI, Canada
I have been told by a plant manager of a local soft drink company that using glass bottles actually changes the flavor vs. cans or plastic bottles. Something I always thought I perceived but wondered if it was in my head. I always preferred glass bottles over the alternates and was extremely disappointed when this bottler moved to cans and plastic as it was one of the last glass hold outs still around.

This was years ago but it has to do with the amount and/or method of carbonation. This makes sense as although the bubbles make soft drinks fun and add to the experience, CO2 doesn't actually taste good.
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