Axiom Home Page Forums General Discussion Advice from Axiom Owners Is Axiom Audio Out of Business - No Phone or Email

Bryston has about 70 dealers in the USA and Canada. Another 50 world-wide. I think Russia and Germany are the major places where there are no dealers. These are facts.

Axyston is getting ready to introduce a dozen or so new speaker models (fact) within the next 6 months (my estimate. JT has said by spring but I think that's tight for Andrew and manufacturing).

All each dealer has to do is sell $100K of Bryston gear a month. I don't know if that's achievable or not. That's roughly $150 million a year. BrAxiom is currently no more than $15 mill a year (speculation) so that's an order of magnitude growth.

Say the dealers can't make that target. Then you make up for the rest via internet direct.

Think you have great optimism…
I like it

I don't know anything about audio dealers. Do you think it's unreasonable to expect $100K of sales a month for one brand?

Last time I checked, Axiom and Bryston individually were sub-$10M/yr revenue businesses. That would correspond to a personnel count of 50-100 employees.

They're a rounding error compared to the multi-billion dollar businesses of Bose, Sonos, and Harman. But even high revenue growth won't fix a broken business model. Remember Monster Cable? They were moving $200M of product just a decade ago before imploding.

https://www.wiringo.com/what-happened-to-monstercable-com.html

I don't get it. What happened to Monster? The article talks about website re-direction but so what? Is Monster not in business or has it shrunk?

BrAxyston just received its SMT equipment today. It'll buy printed boards and then in-house, apply solder, pick and place the electronic components and bake them onto each board.

https://neodenusa.com/smt-stencil-printers/ys600

https://neodenusa.com/pcb-conveyors/conveyor-j15

https://neodenusa.com/smt-pick-and-place/neoden9

https://neodenusa.com/neoden-in12c-reflow-oven

My interpretation is that Monster went into free fall after losing the lucrative cash cow of manufacturing all the headphones for Beats Audio.

A $200 headphone only costs $5-$10 to manufacture and package because all you're doing is sub-contracting out to Chinese factories that pay a few dollars a day in wages. Even if you spend $40 on marketing per unit, you come out way ahead. That's one of the reasons why there's so many online wristwatch start-ups, because a $120 quartz watch or $500 mechanical watch with leather strap and sapphire crystal only costs $2-$5 each when purchased in batches of a thousand.

Beats secretly went into direct negotiations to be purchased by Apple, and that required cutting Monster out of the deal. Monster made a lot of enemies along the way, they even sued Disney/Pixar when "Monsters Inc." came out (and apparently won), so no one was feeling sorry for them. I think retailers only put up with them because of the huge markups that come with selling a $20 surge protector for $300.

Beats is now another Ralph Lauren, Tommy Hilfiger, or Yves St. Laurent and appears to be focused exclusively on licensing.