Is TiVo selling out their ad-free functionality?
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Joined: Aug 2004
Posts: 40
buff
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OP
buff
Joined: Aug 2004
Posts: 40 |
Sure looks like it...
In reply to:
For advertisers it's an extraordinary boon, a quicker and more effective way than they've ever had of measuring the effects of their TV commercials.
For viewers, TiVo's new strategy means the technology famously christened "God's machine" by Federal Communications Commission (news - web sites) Chairman Michael K. Powell is rapidly becoming a marketer's best friend, proving that try as they might, consumers cannot hide from marketing.
"TiVo looked like it was going to be the weapon of mass destruction of Madison Avenue," says Robert Thompson, Syracuse University professor of television and pop culture. "However, we knew that the [TV] spot ad would not go gently into the night, and this is the next battle strategy."
The shift underscores what industry observers have been saying since TiVo started — that TV advertising and programming must change dramatically to survive.
TiVo Will No Longer Skip Past Advertisers
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Re: Is TiVo selling out their ad-free functionalit
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Joined: May 2003
Posts: 18,044
shareholder in the making
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shareholder in the making
Joined: May 2003
Posts: 18,044 |
Yeah, I was pretty ticked, but I'd rather they stay in business. For a variety of reasons...
It occurs to me that this doesn't prevent me from watching an hour long prgram in 40 minutes; how many ads can they cram into the 5 seconds it takes to fast forward through a 3 minutes of commercials?
I am the Doctor, and THIS... is my SPOON!
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Re: Is TiVo selling out their ad-free functionalit
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Joined: Aug 2004
Posts: 40
buff
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OP
buff
Joined: Aug 2004
Posts: 40 |
In reply to:
Yeah, I was pretty ticked, but I'd rather they stay in business.
Totally agree, kcarlile.
I don't have TiVo yet, but I'm glad you can still "blow through" the ads in short order.
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Re: Is TiVo selling out their ad-free functionalit
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Joined: May 2003
Posts: 1,501
connoisseur
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connoisseur
Joined: May 2003
Posts: 1,501 |
I would rather them stay in business.
I do not care about the advertising as much as I do the convenience the device provides.
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Re: Is TiVo selling out their ad-free functionalit
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Joined: May 2003
Posts: 18,044
shareholder in the making
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shareholder in the making
Joined: May 2003
Posts: 18,044 |
Exactly right. There's no way I'd watch all the TV I have it record!
I am the Doctor, and THIS... is my SPOON!
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