Get Free, Friendly, Expert Advice
Call 1-888-352-9466 or email

Designed and Manufactured in Canada Since 1980

Axiom Dolby Atmos 7.2.4 Cinema
Solarrdadd's 7.1 Apartment HT!
AxiomAudio Blog

Insider’s Sneak Peek: AxiomAeris

Axiom’s New Computer Speakers

Blind Listening Tests

Who's Online
2 registered (MarkSJohnson, Kevin1), 66 Guests and 4 Spiders online.
Key: Admin, Global Mod, Mod
Forum Stats
13,584 Registered Members
11 Forums
23,434 Topics
415,524 Posts

Most users ever online: 378 @ 02/24/13 04:33 PM
Top Posters
Ken.C 18030
pmbuko 16418
SirQuack 13369
CV 11588
MarkSJohnson 11376
Meanwhile On Facebook
Page 1 of 3 1 2 3 >
Topic Options
Rate This Topic
#364912 - 01/26/12 05:31 PM Marketing/Auditions idea
Kruncher Offline

Registered: 10/05/06
Posts: 484
Loc: Maple Ridge, BC
This might have been done before, or perhaps discussed before my time here. Regardless, what do you think about including a sheet of perforated/cut cards similar to the following with each speaker order?

The sheet would look something like this on one side:

and each card could have this on the other side:

I note that I should have left the new customer name and audition dates blank on three of those cards, to better show the concept. Oops.

The customer's name and the speaker model information would be preprinted on the card, and the name of person who received the audition could later be written on the card, along with the date of the audition. Redeem the card within 30 (?) days along with an order for new speakers and get some kind of (admittedly inexpensive) Axiom promo item.

The new customer gets a little schwag, and existing customers get proof of an audition being held, and the reward that comes with that. Plus, the new customer *perceives* that Axiom treats and values its customers just as well as we existing customers *know* that they do.

Just an idea. To be adopted or ignored at your discretion. grin

#364915 - 01/26/12 05:40 PM Re: Marketing/Auditions idea [Re: Kruncher]
BobKay Offline

Registered: 03/23/10
Posts: 3543
Loc: Massachusetts Badlands
Cool idea, Krunch.
I picked up dog chews at the store. Made in Cambodia. I thought, "dog-eat-dog." I put them back.

#364920 - 01/26/12 06:24 PM Re: Marketing/Auditions idea [Re: Kruncher]
tomtuttle Offline

Registered: 06/20/03
Posts: 8462
Loc: Tacoma

I like incentivizing the new customer for alerting Axiom about the person who gave him/her the audition. Costs $, though.

Instead of assuming more time/cost for personalized production, Axiom could just publish a PDF template somewhere that conforms to common Avery forms (for business cards?) or something. Could even have a full-page version (for ease of printing) that includes more information ("submit this form or mention it when you order and receive xyz").

Great idea, and nice work!
bibere usque ad hilaritatem

#364926 - 01/26/12 08:19 PM Re: Marketing/Auditions idea [Re: Kruncher]
SirQuack Offline
shareholder in the making

Registered: 01/29/04
Posts: 13369
Loc: Iowa
you can call and mention that you've provided an audition, if the buyer does not mention it up front.
M80s-VP180-QS8s-EP600-2xEP350 Denon3808 Outlaw7700
(M22-OWM22-VP100)-all in storage

#364938 - 01/27/12 12:57 AM Re: Marketing/Auditions idea [Re: Kruncher]
jakewash Offline
shareholder in the making

Registered: 12/26/03
Posts: 10412
Loc: Calgary, Alberta
You can do that? I have missed out on several auditions that led to purchases, all well, I still had fun doing the auditions anyway.


#364946 - 01/27/12 05:18 AM Re: Marketing/Auditions idea [Re: Kruncher]
Amie Offline


Registered: 02/06/02
Posts: 1622
Great idea - thanks very much for thinking of that! I really like it!

Yes, we give the audition host a 5% credit in Axiom Dollars for hosting the audition - people are usually good about telling us but of course we know for sure.
Amie Colquhoun
Axiom Audio

#364952 - 01/27/12 09:03 AM Re: Marketing/Auditions idea [Re: Kruncher]
Jc Offline


Registered: 06/27/06
Posts: 509
Loc: Sherbrooke, QC, Canada

Until Axiom develops an easier way to report an audition you can always use as a guide the form on "Hearing Things"

Axiom Auditon Club Report

and email it to me
Axiom Audio Expert /
Recrutement d'Intégrateurs/Installateurs professionnels Québec

#364957 - 01/27/12 11:00 AM Re: Marketing/Auditions idea [Re: Kruncher]
SirQuack Offline
shareholder in the making

Registered: 01/29/04
Posts: 13369
Loc: Iowa
wow, never knew that existed, thanks.
M80s-VP180-QS8s-EP600-2xEP350 Denon3808 Outlaw7700
(M22-OWM22-VP100)-all in storage

#364959 - 01/27/12 12:00 PM Re: Marketing/Auditions idea [Re: Kruncher]
Murph Offline

Registered: 10/05/06
Posts: 6955
Loc: PEI, Canada
Well there you go. However, I would suggest that you ask the person's permission before you send Axiom phone numbers, address, their other interest in other products.

While maybe not illegal or even truly harmful, I would be a bit miffed if I went to a private person's home for an audition and they sent all of my contact information to the reseller without asking me first.
With great power comes Awesome irresponsibility.

#364960 - 01/27/12 12:01 PM Re: Marketing/Auditions idea [Re: SirQuack]
nickbuol Offline

Registered: 09/16/04
Posts: 5006
Loc: Marion, IA
Originally Posted By: SirQuack
wow, never knew that existed, thanks.

Me either. I've done 2 auditions, but have no idea if they ever turned into a purchase or not, and I don't have any of the information anymore. Having that form as a guide will be good.
2-M60s, VP180, 8-M3s, SVS 20-39PCi, DIY Sub, 8-Shakers, JVC RS45, Anthem MRX-1120

Page 1 of 3 1 2 3 >

Moderator:  alan, Amie, Andrew, axiomadmin, Brent, Debbie, Ian, Jc 

Home  |  Corporate Info  |  Products  |  Message Board  |  FAQs  |  Warranty  |  Site Map  |  Privacy Statement   |  Contact Us

©2015 Colquhoun Audio Laboratories Limited
All Rights Reserved.