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#364912 - 01/26/12 05:31 PM Marketing/Auditions idea
Kruncher Offline
devotee

Registered: 10/05/06
Posts: 484
Loc: Maple Ridge, BC
This might have been done before, or perhaps discussed before my time here. Regardless, what do you think about including a sheet of perforated/cut cards similar to the following with each speaker order?

The sheet would look something like this on one side:



and each card could have this on the other side:



I note that I should have left the new customer name and audition dates blank on three of those cards, to better show the concept. Oops.

The customer's name and the speaker model information would be preprinted on the card, and the name of person who received the audition could later be written on the card, along with the date of the audition. Redeem the card within 30 (?) days along with an order for new speakers and get some kind of (admittedly inexpensive) Axiom promo item.

The new customer gets a little schwag, and existing customers get proof of an audition being held, and the reward that comes with that. Plus, the new customer *perceives* that Axiom treats and values its customers just as well as we existing customers *know* that they do.

Just an idea. To be adopted or ignored at your discretion. grin

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#364915 - 01/26/12 05:40 PM Re: Marketing/Auditions idea [Re: Kruncher]
BobKay Offline
connoisseur

Registered: 03/23/10
Posts: 3466
Loc: Massachusetts Badlands
Cool idea, Krunch.
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#364920 - 01/26/12 06:24 PM Re: Marketing/Auditions idea [Re: Kruncher]
tomtuttle Offline
axiomite

Registered: 06/20/03
Posts: 8455
Loc: Tacoma
Cool.

I like incentivizing the new customer for alerting Axiom about the person who gave him/her the audition. Costs $, though.

Instead of assuming more time/cost for personalized production, Axiom could just publish a PDF template somewhere that conforms to common Avery forms (for business cards?) or something. Could even have a full-page version (for ease of printing) that includes more information ("submit this form or mention it when you order and receive xyz").

Great idea, and nice work!
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#364926 - 01/26/12 08:19 PM Re: Marketing/Auditions idea [Re: Kruncher]
SirQuack Offline
shareholder in the making

Registered: 01/29/04
Posts: 13360
Loc: Iowa
you can call and mention that you've provided an audition, if the buyer does not mention it up front.
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M22-OWM22-VP100-Denon2805
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#364938 - 01/27/12 12:57 AM Re: Marketing/Auditions idea [Re: Kruncher]
jakewash Offline
shareholder in the making

Registered: 12/26/03
Posts: 10404
Loc: Calgary, Alberta
You can do that? I have missed out on several auditions that led to purchases, all well, I still had fun doing the auditions anyway.
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#364946 - 01/27/12 05:18 AM Re: Marketing/Auditions idea [Re: Kruncher]
Amie Offline

connoisseur

Registered: 02/06/02
Posts: 1622
Great idea - thanks very much for thinking of that! I really like it!

Yes, we give the audition host a 5% credit in Axiom Dollars for hosting the audition - people are usually good about telling us but of course we know for sure.
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Amie Colquhoun
Axiom Audio

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#364952 - 01/27/12 09:03 AM Re: Marketing/Auditions idea [Re: Kruncher]
Jc Offline

aficionado

Registered: 06/27/06
Posts: 507
Loc: Sherbrooke, QC, Canada
Hi,

Until Axiom develops an easier way to report an audition you can always use as a guide the form on "Hearing Things"

Axiom Auditon Club Report

and email it to me jc@axiomaudio.com
_________________________
jc
Axiom Audio Expert / jc@axiomaudio.com
Recrutement d'Intégrateurs/Installateurs professionnels Québec

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#364957 - 01/27/12 11:00 AM Re: Marketing/Auditions idea [Re: Kruncher]
SirQuack Offline
shareholder in the making

Registered: 01/29/04
Posts: 13360
Loc: Iowa
wow, never knew that existed, thanks.
_________________________
M80s-VP180-QS8s-EP600-2xEP350 Denon3808 Outlaw7700
M22-OWM22-VP100-Denon2805
Audio Nirvana

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#364959 - 01/27/12 12:00 PM Re: Marketing/Auditions idea [Re: Kruncher]
Murph Offline
axiomite

Registered: 10/05/06
Posts: 6955
Loc: PEI, Canada
Well there you go. However, I would suggest that you ask the person's permission before you send Axiom phone numbers, address, their other interest in other products.

While maybe not illegal or even truly harmful, I would be a bit miffed if I went to a private person's home for an audition and they sent all of my contact information to the reseller without asking me first.
_________________________
With great power comes Awesome irresponsibility.

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#364960 - 01/27/12 12:01 PM Re: Marketing/Auditions idea [Re: SirQuack]
nickbuol Offline
connoisseur

Registered: 09/16/04
Posts: 4889
Loc: Marion, IA
Originally Posted By: SirQuack
wow, never knew that existed, thanks.


Me either. I've done 2 auditions, but have no idea if they ever turned into a purchase or not, and I don't have any of the information anymore. Having that form as a guide will be good.
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