Rick, it may be that the load time includes the powering up phase, too. My HD-DVDs start running after 10 seconds or so, but the real wait is when I power the XA2 on. I read these new machines are more akin to computers than DVD players, and thus take more time to power on and off.

Honestly, the load time doesn't bother me.

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"Nothin' up my sleeve. . ." --Bullwinkle J. Moose