I use Blue Jeans wire/cables pretty much exclusively--that's what I've ordered again. Each strand in the wire is pretty thick so it doesn't handle as easy as other wires I've used (there was some stuff at Radioshack 20 years ago that felt like butter), but it isn't horrible and is vary affordable. I just work to straighten the runs up the wall, and affix it to the baseboard with a piece of white gaffer tape (not duct tape).

Pioneer PDP-5020FD, Marantz SR6011
Axiom M5HP, VP160HP, QS8
Sony PS4, surround backs
-Chris