Well, I'm back from my trip to Nebraska Furniture Mart. They had about 8 37 inch lcd's to choose from. Once I saw the Samsung LN37B550 marked down to $694.99, there was no need to do much in the way of comparison shopping. I bought it. Saturday was last day for this particular sale.

Now when I was comparing the other TV's, looking at them head on there was very little difference, except for the Toshiba. It had a poorer PQ than the others. Some had wider viewing angles than others. But other than this, there were only minor differences in black levels. Unlike what it used to be. I used to see major differences.