Indeed Marc you are right, in my opinion...
No matter the test people do i think there's always lot of factor to consider. Room, equipment, etc.
Anyway maybe you found the blind test at Axiom showed you that b&w isn't that "superior" as Axiom. But i found in my test a real difference. Being said, Axiom M3 still a great bookshelf for the value.

Nad C356 DAC & C515
Axiom M3v3
Grant Fidelity RPF-120 MKII
Analysis Plus Black Oval 12&10
JRiver 19