I was looking at those logos last night and thought that they would look better, and say more by saying less, if the logo were just the "A" rather than the whole word "Axiom". Right now it's like the speakers are saying, "I know you've never heard of me, so here's my name". With just the "A" the speakers would say, "I know you love me. I'm so good, you're going to have to find out my full name". They would have Canadian accents, of course.