Pretty cool idea. I know that it is only one of several download services trying to really get rolling right now. Netflix is getting a bit of attention with its download service (included in the regular price of their service), but no HD, and limited selections right now, but AppleTV probablly is very limited too in what they are initially offering. The benefit of the AppleTV would be that it plugs right into your display, where Netflix downloads to a PC (or HTPC). Like I said, there are others with boxes that plug into your TV, but it is a bit too early to jump on board with any one of them right now, unless, again, you happen to already have Netflix, and a HTPC...
