They state that 5000 audiofiles have purchased and not a single return. But you're right, how could you do A/B testing?
I've always said, there are over 350 million people on the content, and all I have to do is find a way to get 1/350th to give me a single dollar, and I'm a happy guy. Now that shouldn't be that hard.
The business idea here is very sound. Charge a very low price for something that may or may not imporve the sound, and if people don't hear a difference, due to the very very low investment, they probably won't send it back. I mean, whats 20 bucks when you have thousands invested in equipment. That way you end up with over 5000 satasfied customers that you can use in your maketing to get more people to buy.
Brilliant!!!
