Changing a display settings to Movie and/or Warm, gets you 90% of the way. Using a calibration disc to dial in color/tint and brightness/contrast and sharpness gets you 99%. If you want to get to 99.9% you can mess in the service menu. I've not bothered with my Kuro, 99% is better than I ever imagined.

Pioneer PDP-5020FD, Marantz SR6011
Axiom M5HP, VP160HP, QS8
Sony PS4, surround backs
-Chris