Honestly, I don't agree with the Pro sound direction....especially as it relates to studio monitors.
There are SO many of them out there, many with a loyal following based upon reputation of the monitor itself or reputation of brand (or sometimes just brand name recognition) that a new company would, I think, have a hard time breaking in with enough sales to make the R&D worth it.
Especially with the company known for consumer products, how many setting up a mixing / recording station will choose Axioms over Genelec, JBL, Mackie, Tannoy, Yamaha, KRK, Fostex or even Behringer or Alesis?
ADAM is pretty new and has had good success in breaking into the market, but they started as pro monitors and then moved to consumer products after.
