I was trying to think of some good examples as I was writing that post. I just see so many announcement which proclaim the death of some other technology, but are only incremental improvements. But because they've all failed to grab the market I forget about them. I've even started shrugging off the announcements because of all the previous failures. When I saw this announcement in the same places I did the same. But since it was brought up here, I figured I'd give my two cents.
One such technology, which I do remember, because I got excited about it, is very, very similar to this one. It was a replacement for coax/XLR for carrying digital audio. It added support for multiple channels, was backed heavily by Sony (which actually should be taken as a touch of death, not a justification), and used cat-6. Where is
SuperMAC (that was the link I bookmarked) today? Oh, I did find a working link:
http://www.supermac-hypermac.com/