The cable argument of old does not apply word for word with HDMI cables. You need to run a quality cable and can not get away with the typical Axiom board member philosophy of buying the least expensive widget you can find. This is especially true when lengths of 12' or more are expected. This does not however mean that you need to spend money foolishly. "Quality" does not necessarily mean "Expensive". But it does not mean "cheapest that can be found" either.