The startling thing I've noticed about my new QS8s is that I don't notice them. With my former surround speakers (selectable bipole/dipole), at least once during a movie, they'd draw attention to themselves. With the QS8s, I'll watch an entire movie without once having my attention drawn to the speakers.
There are several factors which could be involved. One, I could have my system balanced better now. Two, all my speakers are now axiom and are achieving a better tonal balance. Three, The QS8's are doing a superior job of dispersing the sound than my former speakers. I suspect a combination of 2 and 3 is what makes the difference.