Alan, i think the price crunch will happen in less than 7 years.. With the rate of change in TV technology today, if it takes them 7 years to bring the price down there will something even better. I think the product cycles are getting shorter and shorter. For someone to come to market with a 1080p OLED for 5k$, when 8k resolution Tv's are just around the corner, they will need to bring the price of the 1080p OLED down pretty fast, when a comparably priced product is 8X the resolution... I tend to agree with Leo Laporte, that the TV industry today is similar to the computer processor industry of the 90's... constantly doubling, and bringing the price down almost immediately (relatively speaking)... So, for this reason, i think the years of the 7-10 year product cycle are gone....

However, i could be completely wrong, and it may in fact take 7 years....