I hope Axiom will work to fine-tune their arrangement with the advertising provider so that it works optimally for Axiom.
I don't have a philosophical problem with ads on the forum. I agree with Mark and JP that having competitors' ads seems odd. But I don't really (want to) understand internet advertising, so it could be that the revenue generated by accommodating the ads is proportional to the perceived target market. I mean, Axiom would probably get much less for the space if they tried to restrict the content to non-audio (i.e. less relevant) advertising.
I suppose forum users should be happy that the number of hits, conversations, threads, posts, etc. has finally been monetized by Axiom in some way.
