In their demos, they show "before" scenes that look very good and then the processor increases the contrast enough that details in both highlights and shadows disappear, giving results that are exagerated and do not look natural.
i could not examine the result of sharpening, but i know that it never produces higher resolution and finer details, but it does make images look unnatural, very artificial, a bit like what happens when a TV is in "torch" mode. (i've never seen tree leaves in nature that have super sharp details and edges).

TV's already have sharpness and brightness and contrast controls, but they should not be used to make an image look artificial, or overblown, but looking as natural as possible.
From what i've seen, this gadget seems to do very similar adjustments to an image.

The best thing one could do to improve the image on a TV/monitor would be to hire a real good pro calibrator.

An easy comparison would be to go to a cinema and watch a well produced movie and then go home and check the same movie on Blu-ray to see if it is of the same quality for parameters like:
brightness and contrast, sharpness, tint, color, details in highlights and shadows, and neutral grays when there are some.

If one looks out the window, all he sees looks "natural".
Images should also look natural when watching a good quality movie on Blu-ray.

Using this device means the TV/monitor will not be adjusted to Reference, but to Preference, and that is not in accordance with what the producers want you to see.
This amounts to distorting an artistic production, modifying it to your own taste.

Last edited by J. B.; 05/23/12 04:39 PM.