Brent, Amie, and I were going through customer requests earlier this week to see if there were any frequent requests that we were not addressing as a company. Clearly there seems to be a desire for us to have some sort of trade-up program. We have made a few attempts at this in the past, with limited success being about the best term I can apply to it, but I can’t help feeling there is some formula that can make this work.

Key to a good trade-up program is a good channel to sell the trade-ins, which could be the creation of a Refurb store on our site. We could bring the traded in products back to the factory and give them a full rework and testing. We could then offer them in the Refurb store at great prices with a new warranty, perhaps 2 or 3 years.

If you have any thoughts on this subject I would love to hear them. I would like to take all the feedback on this idea and put together a pilot program to test it all out.
Ian Colquhoun
President & Chief Engineer