Completely agree. When auditioning speakers I heard the same speakers in different HiFi rooms. Sounded slightly different, but you could tell they were the same sounding. Ie. b&w sounds like itself , just varying degrees of goodness in better or worse rooms. Yes speaker brands do voice their sound a certain way that separates them from others.

In my own experience, there are huge biases in sound according to setup and room acoustics. But, in the same room, speakers can be judged with others with worthwhile results.

On my crappy phone. Hope this reads OK.