I don't mean to sound negative, but I'm not so confident that Atmos will go "mainstream, with everyone wanting it". Personally, I know I don't have the desire.

By and large, most people are happy with a soundbar or HTIB. A pretty small percentage make the investment of time and money to get involved in good sound or theaters in general. And, among those, not all of them are interested in Atmos.

::::::: No disrespect to Axiom, but my favorite woofer is my yellow lab :::::::