That review of the M100 makes me cringe. B.S. words like air, attack, decay, inner resolution, and tonality are really just words for frequency response, and the rest is about the acoustic environment of the room.
A straight listening window and a gently sloping sound power directivity index is a good enough toolkit for most of us to separate the wheat from the chaff, and (the impossible to find) frequency response at 85 db, 95 dB, and 105 dB should also be enough to determine whether it will fill a room with sound.
Speaker reviews don't need to be more than 500 words, and half of that can be about the manufacturer, model line up, placement against competitors, sensitivity/efficiency, and feature set. If it's more than 500 words, it is written for entertainment and commerce, not for the consumer.
