Call me a sore loser (because I am), but with no offense to the lucky entrants whose slogans were chosen, the whole "passion" thing doesn't do it for me, and "excellence in design" sounds like it could be anything from a BMW to an Eames chair—a nice enough slogan, but not uniquely Axiom-atic. Naturally, I preferred my own entries, which has nothing to do of course with my judgment being clouded by a pair of M3tis. Here are mine (all variations on the same theme):
- The Sound Truth.
- The Sound of Truth.
- Truth in Sound.
Others? Birdman
PS—Of the official entries, I liked "The Soul of Sound" the best—a good slogan. I don't think it sums up the Axiom distinction for me, but it's good.
