Marketing Math
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Joined: Oct 2006
Posts: 6,955
axiomite
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OP
axiomite
Joined: Oct 2006
Posts: 6,955 |
I'm currently on a webcast with one of our vendors who is explaining that "any users of their _____ Ver.9 or Ver. 10 software who wish to upgrade to their new 4.1 software, must first upgrade to Ver. 4.0. Additional conversation: Us: Why did the numbering go down instead of up? THEM: Because we added the Acronym _ _ _ in front of the number to signify the new way we sell the features. Us: Well, wouldn't that make it version 1.0? THEM: No this product has been around a long time so it's not a version 1. Us: So again, why go backwards. THEM: {pause} THEM: OK, our marketing dept. tells us that the name 4.0 will sell better than 11.0, OK!!! Can we move on? sigh.........
With great power comes Awesome irresponsibility.
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Re: Marketing Math
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Joined: May 2003
Posts: 18,044
shareholder in the making
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shareholder in the making
Joined: May 2003
Posts: 18,044 |
Lovely. Any number of products out there like this. It just makes life confusing as all get-out.
I am the Doctor, and THIS... is my SPOON!
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Re: Marketing Math
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Joined: Aug 2007
Posts: 3,488 Likes: 9
connoisseur
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connoisseur
Joined: Aug 2007
Posts: 3,488 Likes: 9 |
Yeah, version numbering decisions are a nightmare. I have never built any products that, apart from the first versions done without marketting dept, did not require weeks and weeks of meetings and debate to pick the version number that sends "the right message" (i.e. not a buggy first version, not too high as to indicate it is old technology...)
See Mojo's signature
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Re: Marketing Math
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Joined: Sep 2004
Posts: 5,422
axiomite
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axiomite
Joined: Sep 2004
Posts: 5,422 |
What I love are software products that have been in existence for many years, and still haven't hit v1.0...
For example, MAME software (Multiple Arcade Machine Emulator) has been around since 1997 and is currently on version 0.136... If that wasn't bad enough, it has gone, in order, through these version numbers. 0.1 0.4 0.12 0.13 0.18 0.19 0.23 0.26 0.26.1 0.27 0.27 0.28
Ok, that was all in 1997. Some other versions of note are ones like: 0.34b1 0.34b2 0.34b4 (there was no 0.34b3 I guess) 0.36rc1 0.106u1
So on and so forth... What a mess.
Farewell - June 4, 2020
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Re: Marketing Math
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Joined: May 2003
Posts: 18,044
shareholder in the making
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shareholder in the making
Joined: May 2003
Posts: 18,044 |
I am the Doctor, and THIS... is my SPOON!
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Re: Marketing Math
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Joined: Jul 2004
Posts: 1,443
connoisseur
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connoisseur
Joined: Jul 2004
Posts: 1,443 |
I work for a clothing manufacturer. I alway get a kick out of the color names that our marketing dept. comes up with. Lots of food references Tangy Peach Pumpkin Taffy Pink Celery......
"A fanatic is someone who can't change his mind and won't change the subject" Churchill
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Re: Marketing Math
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Joined: Dec 2008
Posts: 6,928
axiomite
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axiomite
Joined: Dec 2008
Posts: 6,928 |
Remember some of the names for colours Chrysler/Dodge used to/are using?
Sublime Top Banana Panther Pink Go Mango Moulin Rouge Furious Fuscia
Half of communication is listening. You can't listen with your mouth.
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Re: Marketing Math
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Joined: Sep 2008
Posts: 4,116
connoisseur
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connoisseur
Joined: Sep 2008
Posts: 4,116 |
I had to do a double take on the thread title. At first I thought I read Marketing Meth.
I’m armed and I’m drinking. You don’t want to listen to advice from me, amigo.
-Max Payne
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