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#314150 - 07/11/10 05:13 PM Re: Why Sherwood? [Re: Jc]
fredk Offline
axiomite

Registered: 12/06/07
Posts: 7786
Loc: Canada
I'm willing to bet that this offering is more a service to one-stop customers than an additional revenue stream. Receivers are by and large a commodity. That environment favours vendors with more efficeint business models and higher volumes.
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#314169 - 07/11/10 06:07 PM Re: Why Sherwood? [Re: fredk]
BlueJays1 Offline
connoisseur

Registered: 09/19/08
Posts: 4116
Loc: Porch,enjoying Bombay Sapphire
I agree FredK. Its more of a service convenience to your customers than anything else. That's why you don't necessarily look at it entirely on competitive pricing but rather overall quality and just as important brand recognition to tie your product with. Its not about volume. Denon comes to mind as delivering in all areas when it comes to build quality, aesthetics (neutral black for matching components), up to date current features and market penetration/brand recognition.
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#314185 - 07/11/10 06:57 PM Re: Why Sherwood? [Re: BlueJays1]
CV Offline
Founder, Axiom Upgrade Club
shareholder in the making

Registered: 07/20/06
Posts: 11753
Loc: Richland, WA, USA
Denon's mid-range stuff seems pretty reasonable, but I really dislike the inflated pricing of their higher-end offerings. I want them to offer a more realistically-priced preamp-processor that isn't already outdated.

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#314190 - 07/11/10 07:15 PM Re: Why Sherwood? [Re: Jc]
casey01 Offline
aficionado

Registered: 07/03/08
Posts: 852
Loc: Toronto
Originally Posted By: Jc
Originally Posted By: elsewhere
Hey guys,

I am curious if anyone knows why Axiom resells Sherwood . . .


Hi,

Axiom decided a few years back to offer Newcastle by Sherwood for mainly four good reasons:
- The Newcastle products could power the Axiom M80 flagship model with ease.
- The built quality was above average.
- The sound quality was superior.
- The warranty was a 3 year period.




JC:

I would agree with your reasons in why Axiom took on the line IF Sherwood Newcastle had something to sell! Regardless of the merits of the company, they have always been notoriously late with product introductions and the R972 AVR with the Trinnov Room Correction system is no exception. It was originally introduced at the CES show in the winter of 2008(albeit originally with a version of Audyssey) and it is still having some issues and from what I can see is still not ready yet for prime time. The product offerings in the Sherwood Newcastle line(what there is of it)are essentially "legacy" products.

There is something to be said for Outlaw, who several months ago, decided to cancel the "never released" 997 Pre-Pro since the platform on which it was based (the 972) was having too many delays and they couldn't introduce the 997 until at least 60 days after the release of the S/N AVR! Outlaw has decided to go it alone on this one.

In my view, until S/N can start introducing "current" products with competitive pricing, I suggest Axiom look for alternatives. There is just too much out there for Axiom customers to buy to power Axiom speakers.

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#314191 - 07/11/10 07:20 PM Re: Why Sherwood? [Re: casey01]
BlueJays1 Offline
connoisseur

Registered: 09/19/08
Posts: 4116
Loc: Porch,enjoying Bombay Sapphire
The mid-range models with current feature sets and with pre-outs is exactly the segment you want. Denon is very good at keeping these mid-range models consistently up to date. I am not talking about becoming an authorized dealer for their entire product line (thats just silly) but rather an authorized dealer to be able sell 2-3 different models. They have much better brand recognition than SN as well. Its just an alternative perspective.
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#314213 - 07/11/10 09:07 PM Re: Why Sherwood? [Re: fredk]
Jc Offline

aficionado

Registered: 06/27/06
Posts: 531
Loc: Sherbrooke, QC, Canada
Fred,
You are absolutely right, this is a customer service affair only; not a revenue one. Axiom needs to find a auitable A/V receiver brand having this perspective in mind. It can be quite a challenge !
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#314215 - 07/11/10 09:42 PM Re: Why Sherwood? [Re: elsewhere]
JohnK Offline
shareholder in the making

Registered: 05/11/02
Posts: 10644
The "sound quality was superior" point can't be taken seriously, and the others mentioned would appear to also apply to several other manufacturers. Hopefully this is an area which will see changes in the near future.
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#314258 - 07/12/10 09:26 AM Re: Why Sherwood? [Re: JohnK]
Micah Offline
connoisseur

Registered: 11/16/08
Posts: 1789
Loc: Indiana you hoser!!!!
John, I was waiting for you to jump all over that one. Wasn't sure if he meant the sound processing when he said that. If that's the case, I don't see where it has anything different/superior to the other brands out there.

But if he meant the sound of the amp itself... Well I'm pretty sure most of us are on the same page around here that one solid state amp doesn't sound inherantly better than the next solid state amp.
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#314260 - 07/12/10 09:39 AM Re: Why Sherwood? [Re: Micah]
BlueJays1 Offline
connoisseur

Registered: 09/19/08
Posts: 4116
Loc: Porch,enjoying Bombay Sapphire
Sound quality isn't the issue. The biggest problem is that these Sherwood Newcastle products, the feature sets are outdated. I did find one intriguing specification, what is Dolby Headphone Layers 1,2,3?
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Iím armed and Iím drinking. You donít want to listen to advice from me, amigo.

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#314333 - 07/12/10 04:11 PM Re: Why Sherwood? [Re: Micah]
Jc Offline

aficionado

Registered: 06/27/06
Posts: 531
Loc: Sherbrooke, QC, Canada
Hi JohnK, Micah

You have to keep in mind and in perspective that these were the reasons why Newcastle was selected then. It has been several years already. A few years in the electronic universe is an eternity. Products, brands and needs change rapidly; today the decision would certainly be different and it might well be different once more in a few months.

At the time, Axiom judged that it was the best option available; today ? tomorrow ?
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