As I explained to you in the last post on this topic, there have been innumerable changes to the product since it launched, and we felt that it was time to make a designation on the website. Although it is clear that the changes to the product were insignificant to you, they wouldn't be to every customer.
The original M80ti
The original VP150
The Original QS4
The Original EP350
Changes are made at Axiom to improve the performance of speakers. From time to time we also make cosmetic improvements to the speakers. Since the Millennia line was launched, we have made improvements to the tweeters, woofers, crossovers, inputs, and amplifiers. We have never been of the opinion that we should introduce a new model number with every change, however, at this point, so many changes had been introduced since the original speakers were launched that it seemed time to call it another generation. I understand that we won't all have the same opinion on this, but to imply that we are trying to fool our customers? Deplorable.
Axiom prides itself on being a research company. Our heritage is research, and when we find that we can increase performance, efficiency or appearance on a model, we implement the change - we don't hold on to the old style until we can change the whole line - we put forward our best foot every day. It is a huge advantage of designing, engineering and manufacturing your own product, and one that we are very proud of.
I understand that there are companies who think research means buying a marketing report from the Consumer Electronics Association. That is not now, nor will it ever be, how we operate at Axiom. Every employee at Axiom is involved in listening tests and experiments - and even guests of ours who post on this message board have been involved in the tests. We are constantly striving to better our products.
Henry Ford was pleased to offer cars in any color the customer wanted - as long as it was black. Many speaker manufacturers share that opinion. We offer four standard finishes, designed to suit a variety of decors. But we're loudspeaker manufacturers, not decorators - so we offer additional finishes that you can order to suit your own decor. We don't stock them - but we are happy to special-order them in for our customers and custom-build products that will make the visual aspect of our product as exciting as the audio aspect - for their tastes.
There are companies who make all their product decisions sitting around in a boardroom without ever listening to their products - or their customers. That is not now, nor will it ever be, the case at Axiom. If you are really concerned about 'getting the truth', please take some time to read about our research and our commitment to development - or even book your next vacation here in the most beautiful part of Canada. Take a plant tour - actually LISTEN to our products - and then decide what you think about our company. Until then, I respectfully ask you to refrain from casting aspersions on the ethics of myself, my husband and our company.