It is kind of unfortunate that you have an interviewer that obviously knows nothing about the business or product that is being sold otherwise we all know that Axiom is well known in the A/V community and has been for a long time. If the interviewer did know anything about the business, it would have been an interesting discussion about Ian's change in philosophy after so many years selling in retailers, what prompted the desire to go solely the on-line route? That is something I, personally, would have been interested in listening to especially for the casual observer who wonders how that is done when they always think the only option for purchasing speakers is through a retailer.

Of course, with less than seven minutes to talk, on television time is always the enemy.