I hear you, even if nobody else does.

Lower prices may equate to higher volume. It worked for Taco Bell a while back.

In-n-Out is my favorite company (Axiom a close second ;p). Superior product, competitive prices, quality employees making higher than market wages. All they need now is to get you through the drive thru a little quicker (you folks who don't live in the western US really need to visit In-n-Out on your next trip).